beehiiv vs Substack: what you pay at 1k, 10k and 50k subscribers
Substack is free to publish at any size and takes 10% of paid subscriptions, plus Stripe fees. beehiiv is free up to 2,500 subscribers, then charges a monthly plan by list size ($139/month for Lite at 10,000 subscribers) and takes 0% of paid subscriptions. Substack suits writers who want no monthly bill and its reader app; beehiiv suits creators who earn enough that a flat plan costs less than 10%.
What you pay each month
Vendor prices checked on 2026-11-07 on their own pages, billed monthly, in US dollars.
| Plan | 1,000subscribers | 10,000subscribers | 50,000subscribers |
|---|---|---|---|
| Substack, no paid subscriptionsFree to publish at any size | $0 | $0 | $0 |
| Substack's 10%, if 5% of readers pay $5/month50, 500 and 2,500 paying readers. Stripe card fees come on top (see below) | $25 | $250 | $1,250 |
| beehiiv, lowest plan that fits0% of paid subscriptions | Free $0 | Lite $139 | Lite $299 |
| beehiiv Pro | $109 | $239 | $469 |
| Terlido NewsletterFree up to 10,000 subscribers (1 brand, a small footer line). Pro $29/month, flat to 100,000. No paid subscriptions. | Free $0 | Free $0 | Pro $29 |
Substack charges no monthly fee, so its cost depends on what readers pay. The 5% at $5/month line is an example, not a Substack figure: change it for your own list. On both platforms Stripe charges its own card fees (2.9% + $0.30 per US card payment, and Substack lists 0.7% for recurring billing). beehiiv prices are billed monthly; yearly billing saves up to 20%.
Sources, checked 2026-11-07: Substack help center: How much does Substack cost?, beehiiv pricing page. Terlido prices from Terlido Newsletter pricing. Prices change, so check their site before you buy.
Where Substack is better
- No monthly bill at any size. If nobody pays, Substack costs nothing.
- A reader app and discovery that can bring readers you did not reach yourself.
- Podcasts and live video in the same place as the newsletter.
Where beehiiv is better
- 0% of paid subscription revenue. At 10,000 subscribers, Substack's 10% costs more than beehiiv Lite once readers pay more than $1,390 a month.
- A website on every plan, and an ad network, automations and A/B tests from Lite.
- Unlimited email sends on every plan.
Where both are better than Terlido
- Paid subscriptions. Terlido has no paywall or paid tiers.
- Sending a big list in one go. Terlido sends from your own mailbox at your provider's pace, so a large list can take more than a day.
Questions
- Is Substack cheaper than beehiiv?
- For a free newsletter, yes: Substack is $0 at any size, while beehiiv needs a paid plan past 2,500 subscribers. For a paid newsletter it depends on revenue. Substack keeps 10% of each payment; beehiiv keeps 0% but charges a plan, $139/month for Lite at 10,000 subscribers.
- Substack vs beehiiv: which takes a cut of my revenue?
- Substack takes 10% of each subscription payment. beehiiv takes 0%. Stripe charges its card fees on both.
- When does beehiiv cost less than Substack?
- At 10,000 subscribers, beehiiv Lite is $139/month. Substack's 10% passes that when paid revenue goes over $1,390 a month. At 50,000 subscribers Lite is $299/month, so the line is $2,990 a month.
- Can I move from Substack to beehiiv or to Terlido?
- Yes. Substack lets you export your subscriber list as a CSV from the Subscribers page, and both beehiiv and Terlido import a CSV.
Full comparison: Terlido vs beehiiv and Terlido vs Substack.
Terlido Newsletter sends each issue from your own mailbox, so replies land in your inbox. Connect a mailbox on the Free plan and send yourself a test issue.
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