beehiiv vs Substack: what you pay at 1k, 10k and 50k subscribers

Substack is free to publish at any size and takes 10% of paid subscriptions, plus Stripe fees. beehiiv is free up to 2,500 subscribers, then charges a monthly plan by list size ($139/month for Lite at 10,000 subscribers) and takes 0% of paid subscriptions. Substack suits writers who want no monthly bill and its reader app; beehiiv suits creators who earn enough that a flat plan costs less than 10%.

What you pay each month

Vendor prices checked on 2026-11-07 on their own pages, billed monthly, in US dollars.

Plan1,000subscribers10,000subscribers50,000subscribers
Substack, no paid subscriptionsFree to publish at any size$0$0$0
Substack's 10%, if 5% of readers pay $5/month50, 500 and 2,500 paying readers. Stripe card fees come on top (see below)$25$250$1,250
beehiiv, lowest plan that fits0% of paid subscriptionsFree $0Lite $139Lite $299
beehiiv Pro$109$239$469
Terlido NewsletterFree up to 10,000 subscribers (1 brand, a small footer line). Pro $29/month, flat to 100,000. No paid subscriptions.Free $0Free $0Pro $29

Substack charges no monthly fee, so its cost depends on what readers pay. The 5% at $5/month line is an example, not a Substack figure: change it for your own list. On both platforms Stripe charges its own card fees (2.9% + $0.30 per US card payment, and Substack lists 0.7% for recurring billing). beehiiv prices are billed monthly; yearly billing saves up to 20%.

Sources, checked 2026-11-07: Substack help center: How much does Substack cost?, beehiiv pricing page. Terlido prices from Terlido Newsletter pricing. Prices change, so check their site before you buy.

Where Substack is better

  • No monthly bill at any size. If nobody pays, Substack costs nothing.
  • A reader app and discovery that can bring readers you did not reach yourself.
  • Podcasts and live video in the same place as the newsletter.

Where beehiiv is better

  • 0% of paid subscription revenue. At 10,000 subscribers, Substack's 10% costs more than beehiiv Lite once readers pay more than $1,390 a month.
  • A website on every plan, and an ad network, automations and A/B tests from Lite.
  • Unlimited email sends on every plan.

Where both are better than Terlido

  • Paid subscriptions. Terlido has no paywall or paid tiers.
  • Sending a big list in one go. Terlido sends from your own mailbox at your provider's pace, so a large list can take more than a day.

Questions

Is Substack cheaper than beehiiv?
For a free newsletter, yes: Substack is $0 at any size, while beehiiv needs a paid plan past 2,500 subscribers. For a paid newsletter it depends on revenue. Substack keeps 10% of each payment; beehiiv keeps 0% but charges a plan, $139/month for Lite at 10,000 subscribers.
Substack vs beehiiv: which takes a cut of my revenue?
Substack takes 10% of each subscription payment. beehiiv takes 0%. Stripe charges its card fees on both.
When does beehiiv cost less than Substack?
At 10,000 subscribers, beehiiv Lite is $139/month. Substack's 10% passes that when paid revenue goes over $1,390 a month. At 50,000 subscribers Lite is $299/month, so the line is $2,990 a month.
Can I move from Substack to beehiiv or to Terlido?
Yes. Substack lets you export your subscriber list as a CSV from the Subscribers page, and both beehiiv and Terlido import a CSV.

Full comparison: Terlido vs beehiiv and Terlido vs Substack.

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